Gunk of Low-Energy Living: perfectionI really dislike this ad. It bugs me every time I read: We all have to do 10 things at once. Perfectly.

I have nothing against L’Oreal or Julianna Margules. But I have a lot against perpetuating the notion that we have to do 10 things at once.

Says who?

Isn’t it time we stopped buying into the myth that the only way to live in the modern world is to be a crazed multi-tasker?

Doing 10 things at once is a choice—not something you have to do.

Yes, I know it’s just an ad. But it’s a disempowering message that perpetuates the harried, impossible stress of trying to do it all.

As much as I take issue with the first part, it’s that last little word that bothers me even more.


Again, says who?

Why on earth is an ad presumably by women and for women sticking it to us by perpetuating this misguided notion of perfection?

Be clear about this: Perfection isn’t possible. It’s a myth.

Striving for perfection is waking up each and every day knowing, even as your feet hit the floor, you will fall short. Why on earth would you want to approach the day with that mindset?

Is advocating perfection for women really the only way to sell us products?

Isn’t it time we were worth more than that hopelessly disempowering bill of goods?