Fear & Other Tough Stuff: Think Like A Freak

In a good book the best is between the lines. –Swedish Proverb

Here’s what I’m currently reading—

Think Like A FreakThe Love of My Life knows I enjoyed the other Freakonomics books and surprised me with their latest, Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain. My two favorite takeaways thus far:

  1. The three hardest words in the English language are “I don’t know“. I can attest to this in my own life, although I’ve gotten better at stepping into the vulnerability and uttering these words aloud more often. Releasing yourself from the fear and social embarrassment of not knowing can be liberating.
  2. If you ask the wrong question, you’ll get the wrong answer. Or, if not the wrong answer, at least not an answer rich with previously unconsidered solutions. Think about the difference between these two questions: How do I get more clients? versus How do I make getting clients easier? Bottom line: How we construct a question limits or expands what’s possible as an answer.

I’m looking forward to the last chapter, The Upside of Quitting, because I’m fascinated by the deep bias against quitting in our culture and how easy it is to buy into the notion of sunk costs—you should keep doing something because of the money, time or sweat you’ve already invested.

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